![]() Let’s explore the nuance of colors and think about where we’ve seen them before. Since it’s associated with aggression, it packs a punch. Red is common because it grabs attention with its boldness. Color Psychology for SignsĬolors play a fundamental role in messaging for brands and advertisements. ![]() ![]() So, what are the best colors for advertising signs? If you’ve ever wondered what was behind the color decisions of the most famous brands out there, then look to color strategy. Strategic color choice enables a sign to draw attention to itself by use of what colors stand out the most. Colors can be used for signs that don’t necessarily involve your brand identity (example: announcements). Branding color selection is nuanced and sets an intention of what mood or influence you want to associate with your brand.īut branding is just one aspect of advertising. Colors are associated with feelings and themes. Selecting colors for a brand is not about picking a favorite color, it’s about what you intend to communicate without words. Distinct shades are how a brand separates itself from others. For example, with the color green, we have 7-Eleven green and Starbucks green. Brands are instantly recognized by specific color hues.
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